📊 Built-in Analytics

Know exactly what your
visitors are doing

Auto-injected event tracking, scroll depth, conversion goals, and a full analytics dashboard — built into every page you publish on Pro and Business.

htmlpub.com/dashboard → analytics → my-launch-page
my-launch-page · Page Analytics
Last 30 days
Total visits
4,218
↑ 24% vs prior period
Unique visitors
3,041
↑ 18%
Avg. scroll depth
71%
↑ 8%
Conversions
312
↓ 3%
Daily visits
Traffic sources
google.com1,840
Direct / None894
twitter.com612
linkedin.com398
email / newsletter319
Devices
Desktop2,514
Mobile1,318
Tablet386
Chrome 1222,061
Safari 171,204

Every interaction, automatically captured

On Pro and Business, HTMLPub injects a lightweight tracking script into every page the moment you publish. No SDK to add, no snippet to copy — the full event stream starts the second your page goes live.

Page views — visitor ID, session ID, referrer URL, and all UTM parameters captured on every visit
Scroll depth milestones — fires at 25%, 50%, 75%, and 90% so you see exactly how far people read
Element clicks — records click position and CSS selector for every interactive element
Form submissions — logs the form ID whenever a visitor submits a form on your page
Real User Monitoring — page load time and time-to-first-byte reported on every session
Live event stream
page_view
my-launch-page
ref=google.com · utm_source=google · utm_medium=cpc
device=desktop · browser=Chrome 122 · OS=macOS
0.1s ago
scroll_depth
50% milestone reached
session_id=s_9f2a · visitor_id=v_4c1d · viewport=1440×900
4s ago
element_click
CTA button clicked
selector=.btn-primary · position={x:720, y:648}
device=desktop
12s ago
form_submit
Lead form submitted
form_id=lead-capture · session_id=s_8e3b · visitor_id=v_1a9f
28s ago
rum
Performance metrics
load_time=1.2s · ttfb=210ms · device=mobile · OS=iOS 17
45s ago
scroll_depth
90% milestone reached
session_id=s_7c4e · visitor_id=v_2b8a · viewport=390×844
1m ago

Analytics for every stage

Analytics is included on Pro and Business. Step up to Business for the deep dive — UTM and channel reporting, period-over-period comparison, and a full year of data history.

Pro
$29 / mo
Business
$49 / mo
Account overview dashboardCross-page rollup & top pages
Per-page metricsViews, uniques, scroll depth
Daily visit chartsTrend line for visits over time
Traffic source breakdownReferrer, source, direct
Device & browser breakdownDesktop / tablet / mobile + OS
Top clicked elementsWhich CSS selectors get the most clicks
Conversion count & rateDaily conversions and running CVR
Real User MonitoringLoad time & TTFB per session
Conversion goalsTrack form submits or element clicks as goals
25 goals100 goals
Data retentionHow far back you can query
90 days12 months
UTM & channel reportingBreak traffic down by campaign & channel
Period-over-period comparisonCompare two date ranges side-by-side
Per-page deep diveFull drill-down for any single page

Turn any click into a
tracked goal

Define what “success” means for your page — a form submission, a button click, or any element interaction — and HTMLPub tracks it as a conversion. Daily aggregates and a running conversion rate tell you at a glance whether your page is working.

Trigger on form_submit (by form ID) or element_click (by CSS selector)
Daily conversion counts and a running conversion rate in the dashboard
25 goals on Pro · 100 goals on Business
Conversion Goals
📋
Lead form submission
form_submit → form_id="lead-capture"
312
7.4% CVR
🎯
CTA button click
element_click → selector=".btn-primary"
891
21.1% CVR
▶️
Demo video play
element_click → selector="#demo-video"
543
12.9% CVR

One dashboard for everything

From a high-level account overview down to per-page scroll funnels and top-clicked elements — every view you need to understand and improve your pages lives in the HTMLPub analytics dashboard on Pro and Business.

Overview — total visits, unique visitors, top pages, daily chart, source and device breakdown across your whole account
Page detail — daily trend, scroll funnel, source and device split, top clicked elements for a single page
Deep dive (Business) — UTM and channel reporting, period-over-period comparison, and per-page deep-dive views
Overview
Pages
Page detail
Channels BUSINESS
Total visits
18.4k
Unique visitors
12.1k
Pages
7
Top pages
my-launch-page
4.2k
product-page
2.9k
thank-you
1.7k

Analytics built for pages that convert

Not a generic analytics tool bolted on. HTMLPub analytics is designed specifically for the kind of AI-built pages you publish — lean, fast, and focused on conversion.

🔍
Zero-config tracking
The tracking script is injected automatically on publish. No GTM, no snippet, no developer needed. It just works.
📍
Scroll depth funnel
See what percentage of visitors reach each 25% milestone. Identify exactly where people drop off on long pages.
🖱️
Click element tracking
Every click is logged with its CSS selector and screen position, so you can see which elements drive the most interaction.
📈
Period comparison Business
Compare any two date ranges side-by-side — week over week, month over month — to measure the real impact of your changes.
🎯
UTM & channel reporting Business
utm_source, utm_medium, utm_campaign, utm_term, and utm_content are captured on every page view, then reported by campaign and channel so you see what drives traffic.
Real User Monitoring
Page load time and time-to-first-byte are reported per session so you can catch performance issues before they hurt conversions.
📱
Device & browser breakdown
See your traffic split by desktop, tablet, and mobile — plus browser and OS — so you know exactly which environments to optimize for.
🔍
Per-page deep dive Business
Drill into any single page for its daily trend, scroll funnel, source and device split, and top clicked elements.
🏆
Conversion goals
Track form submits or any element click as a conversion. Get daily counts and a running CVR without connecting any external tools.
5
event types tracked
automatically on Pro & Business
0
lines of code to add
tracking starts on publish
90d
data retention
on the Pro plan
25
conversion goals
on the Pro plan

Common questions

Do I need to add any tracking code to my pages?

No. On the Pro and Business plans, HTMLPub automatically injects the analytics tracking script into every page you publish. There’s nothing to install, copy, or configure — tracking starts the moment your page goes live.

What events does HTMLPub track automatically?

On the Pro and Business plans, HTMLPub tracks page views (visitor ID, session ID, referrer, and UTM parameters), scroll depth at 25%, 50%, 75%, and 90% milestones, element clicks with position and CSS selector, form submissions with form ID, and Real User Monitoring metrics including load time and time-to-first-byte.

Which plans include analytics?

Analytics is a Pro and Business feature — the Free and Starter plans don’t include an analytics dashboard. The Pro plan ($29/mo) includes the full analytics dashboard: an account overview, daily visit charts, traffic source breakdown, device and browser data, top clicked elements, conversion count and rate, 90-day data retention, and 25 conversion goals. The Business plan ($49/mo) adds the deep dive — UTM and channel reporting, period-over-period comparison, per-page deep-dive views, 12-month retention, and 100 conversion goals.

How do conversion goals work?

Conversion goals let you track specific actions as conversions. You can set a goal to trigger on a form submission (by form ID) or on an element click (by CSS selector). HTMLPub then shows daily conversion counts and conversion rate over time. The Pro plan includes 25 conversion goals and the Business plan includes 100.

Can I see analytics for all my pages in one place?

Yes. The Pro and Business plans include an account Overview dashboard showing total visits, unique visitors, and top-performing pages across your entire account, alongside daily trend charts and traffic source breakdowns. The Business plan adds a per-page deep dive so you can drill into any individual page for a detailed analytics view.

What UTM parameters does HTMLPub capture?

HTMLPub captures utm_source, utm_medium, utm_campaign, utm_term, and utm_content on every page view, alongside the full referrer URL. On the Business plan, UTM and channel reporting shows you exactly which campaigns, ads, and links are driving traffic to your pages.

Is my visitors’ data stored securely?

Yes. HTMLPub analytics uses anonymous visitor IDs rather than storing personally identifiable information. No cookies are written for tracking. Data is retained for 90 days on the Pro plan and 12 months on the Business plan.

Start knowing what your
pages are doing

Publish on Pro and get analytics out of the box — no setup, no integrations, no waiting. Step up to Business for the deep dive whenever you’re ready.